When it comes to your business’ web site, you want to make sure you stand out from the rest. One of the best ways to generate traffic for your services is to optimize your page for search engines. However, many so-called SEO practitioners make mistakes that can cost your business valuable traffic, which means less sales revenue. Here are some SEO mistakes you should avoid:
Don’t build a Flash-based website
With the advent of HTML 5, the days of Flash websites are nearing an end. Most web design firms realize this, but there are some out there who may develop a Flash website. Due to the technologies involved, it’s impossible to properly optimize a Flash-only web presence.
Don’t duplicate content
One of the biggest SEO cardinal sins is to copy content. This is a definite mistake that can get you, and the site from which you lifted the material, kicked off Google’s index. It’s better for you or a hired professional to write all original content.
Don’t keyword stuff
Keyword stuffing is the practice of repeating the same keyword phrases in the meta content and in the page copy. It can result in severe search engine penalization, including the loss of rankings. Write your keyword phrase naturally, as everything should be written first for humans then for search engines.
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