Why Having an eCommerce Website Is So Important

Does your business involve selling products? If so, have you thought about upgrading your website to an eCommerce design from an NYC eCommerce website designer? In a recent article about eCommerce websites, it said: 

The preference for online shopping is the result of convenience, which is more important than ever in today's busy world. And the shift from brick and mortar to click and buy means there is no scarcity of ecommerce platforms or sites that utilize such software.

There are many different eCommerce software packages out there, and some offer more than others. It's up to you to figure out which one is right for your business, and an eCommerce website designer can help you determine that.

Read the entire article: "Why Having an eCommerce Website Is So Important."

SEM: Is It Worth Your Time?

With the Internet firmly established as the global marketplace, it's important that your business have a wise plan of action to get yourself high rankings on the big three search engines (Google, Yahoo! and Bing). To do so, you need to have a search engine marketing strategy (SEM) in place. If you're unsure of what SEM is and how to go about getting a plan into place, there are plenty of NYC search engine marketing companies out there to help you.

We wrote an article a while back about the importance of search engine marketing, and noted:

With the proliferation of internet capable phones and virtually every person having available access to the internet, it only makes sense to focus a company's advertising dollars on website marketing. It is important for the business manager or owner to note the key difference between website marketing and website search engine optimization.

Yes, some people still get the daily newspaper and others still use a telephone book to find a company. However, the use of these traditional advertising tools is dropping sharply with each passing year, while more and more people every day are using the Internet. And don't you want to be where most people are?

Read the entire article: "A Website with the Proper Marketing and Search Engine Optimization Can Greatly Increase Revenue."

SEO Means More Traffic and More Sales

What should SEO mean to you as a business owner? It should be seen as a tool that can increase your website's traffic and your bottom line, as we noted in an article last year.

The household items consumers purchase have not really changed for the past 30 years. Every individual will purchase flowers, real estate, automobiles and even have the need for an attorney at some point in their lifetime. Shopping methods, however, have changed. No longer do the majority of people turn to the phone book when searching for businesses or services. The shift has been to searching online. What has accelerated this situation further is the explosive proliferation of web enabled phones.

As an NYC SEO firm, we've seen the rise of smartphones and mobile SEO. Most of us now pick up our phone to do a quick search before we look in the phonebook or even on our desktop computer. And as a business owner, it's important you're proactive in recognizing patterns of shopping habits and how businesses are located. If you don't, your competition might.

Read the full article: "Successful Websites - SEO and SEM Can Propel Your Website and Profit Margin With Superior Results."

New Search Engine Market Share Data for May 2012

Brand new comScore data has been released for May, and in the world of search engines, Google still reigns supreme. The search giant saw its market share increase by two tenths of a percent, from 66.5 percent to 66.7 percent. Trailing Google is Bing, which held firm at 15.4 percent, and Yahoo, coming in at 13.4 percent -- a one-tenth-of-a-percent loss. Ask and AOL remain at the bottom of the barrel, pulling in 3 percent and 1.5 percent, respectively.

When compared to May of 2011, Google, Bing and Ask have increased market share, while Yahoo has slid and AOL has remained still.

It's important to note that these current numbers don't incorporate mobile search. Google leads in that arena quite handily, controlling approximately 95 percent of the market.

If you're a fan of charts, you can check out the comparison between May 2011 and May 2012 below.



What does this say for SEO? Google is still very much the engine to place the most focus on, but both Bing and Yahoo have slices of market share that can't simply be brushed aside. As far as optimizing for Ask or AOL, it's probably not a worthwhile endeavor in terms of getting a return on the time you invest.

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Stay tuned to this blog for regular updates on the Web industry from 21thirteen, a NYC Web Design company.