New Search Engine Market Share Data for May 2012

Brand new comScore data has been released for May, and in the world of search engines, Google still reigns supreme. The search giant saw its market share increase by two tenths of a percent, from 66.5 percent to 66.7 percent. Trailing Google is Bing, which held firm at 15.4 percent, and Yahoo, coming in at 13.4 percent -- a one-tenth-of-a-percent loss. Ask and AOL remain at the bottom of the barrel, pulling in 3 percent and 1.5 percent, respectively.

When compared to May of 2011, Google, Bing and Ask have increased market share, while Yahoo has slid and AOL has remained still.

It's important to note that these current numbers don't incorporate mobile search. Google leads in that arena quite handily, controlling approximately 95 percent of the market.

If you're a fan of charts, you can check out the comparison between May 2011 and May 2012 below.



What does this say for SEO? Google is still very much the engine to place the most focus on, but both Bing and Yahoo have slices of market share that can't simply be brushed aside. As far as optimizing for Ask or AOL, it's probably not a worthwhile endeavor in terms of getting a return on the time you invest.

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