Why Having an eCommerce Website Is So Important

Does your business involve selling products? If so, have you thought about upgrading your website to an eCommerce design from an NYC eCommerce website designer? In a recent article about eCommerce websites, it said: 

The preference for online shopping is the result of convenience, which is more important than ever in today's busy world. And the shift from brick and mortar to click and buy means there is no scarcity of ecommerce platforms or sites that utilize such software.

There are many different eCommerce software packages out there, and some offer more than others. It's up to you to figure out which one is right for your business, and an eCommerce website designer can help you determine that.

Read the entire article: "Why Having an eCommerce Website Is So Important."

SEM: Is It Worth Your Time?

With the Internet firmly established as the global marketplace, it's important that your business have a wise plan of action to get yourself high rankings on the big three search engines (Google, Yahoo! and Bing). To do so, you need to have a search engine marketing strategy (SEM) in place. If you're unsure of what SEM is and how to go about getting a plan into place, there are plenty of NYC search engine marketing companies out there to help you.

We wrote an article a while back about the importance of search engine marketing, and noted:

With the proliferation of internet capable phones and virtually every person having available access to the internet, it only makes sense to focus a company's advertising dollars on website marketing. It is important for the business manager or owner to note the key difference between website marketing and website search engine optimization.

Yes, some people still get the daily newspaper and others still use a telephone book to find a company. However, the use of these traditional advertising tools is dropping sharply with each passing year, while more and more people every day are using the Internet. And don't you want to be where most people are?

Read the entire article: "A Website with the Proper Marketing and Search Engine Optimization Can Greatly Increase Revenue."