Summer is a Great Time for Mobile Websites

It used to be difficult to find a restaurant or service provider while you were on vacation. You would have to ask around or find a copy of the Yellow Pages.

Then came the smartphone. Android phones, iPhones and all the rest brought in a new wave of communication and eCommerce. Your products now had another market they could tap into.

Mobile websites are becoming increasingly popular as more consumers gravitate toward smartphone browsing. They offer convenience on the go. Who wants to tirelessly search around to get information when there’s the ability to get what you need in a couple of clicks?

At 21thirteen design, more of our Boston, NYC, Philadelphia and Northern NJ clients are going getting mobile website design, and we understand why. Traditional desktops and laptops are at home, while their clients are at the beach. Here are some other benefits to mobile websites: 

• Vast connectivity
  Nearly half the world is connected to the Internet through a mobile device. This is a huge market you cannot miss.
• Usability
  Desktops and laptops don’t offer the instant ability to click a phone number and call it from the same device. That phone call could be to you.
• Instant Internet marketing
  Your competition most likely has joined the mobile web. If you haven’t, your marketing efforts might be for naught, as you are missing an easy way to market to a sizable demographic.
• Precise information
  There isn’t a lot of space for us to utilize, so it becomes more important that what is utilized is precise, to ensure the visitor navigates to your website.

Have more questions about mobile websites? Visit www.2113web.com.

Take Opportunities from the Summertime Internet Drop

Notice anything different in your website traffic numbers? Yup, it’s summertime.

The warmer months are typically the worst for web traffic. More people are outside, away from their computers. And who can blame them? The weather is gorgeous. But, don’t let that traffic dip discourage you. In fact, take advantage of this time. Here’s what the 21thirteen design staff is thinking about:

• Trying out different advertisements
  Want to try to swimming with big traffic terms? The warm months are the time, as you won’t have to be concerned with spending a lot. Give consideration to those terms you thought you couldn’t get found under, and you might be surprised with the results. 
• Updating
  With not as many people surfing the web, it would be a good use of efforts to tune up your website. Fresh content will give a bump in your rankings, and while it might take some time, the pros far outweigh the cons.
• Building natural backlinks
  Take advantage of summer’s dog days by getting some great links to your website. The blogosphere will have less to post about thanks to slow news days, so build up those links and you’ll build up your rankings.
• Reconsider your SEO and SEM efforts
  Figure out what’s working and what’s not. Is social media marketing not working like you hoped? Maybe a PPC campaign can bring in that traffic. Does your SEO need reworked? Have you spent enough time building backlinks? Now’s the time to reevaluate your efforts before traffic increases in the fall.

Remember not to look at your traffic dip as a setback, but as an opportunity for improvement. We're going to enjoy the weather outside, and so should you. Have a great summer!