Wednesday, May 18, 2011

Take Opportunities from the Summertime Internet Drop

Notice anything different in your website traffic numbers? Yup, it’s summertime.

The warmer months are typically the worst for web traffic. More people are outside, away from their computers. And who can blame them? The weather is gorgeous. But, don’t let that traffic dip discourage you. In fact, take advantage of this time. Here’s what the 21thirteen design staff is thinking about:
  • Trying out different advertisements
    Want to try to swimming with big traffic terms? The warm months are the time, as you won’t have to be concerned with spending a lot. Give consideration to those terms you thought you couldn’t get found under, and you might be surprised with the results. 
  • Updating
    With not as many people surfing the web, it would be a good use of efforts to tune up your website. Fresh content will give a bump in your rankings, and while it might take some time, the pros far outweigh the cons.
  • Building natural backlinks
    Take advantage of summer’s dog days by getting some great links to your website. The blogosphere will have less to post about thanks to slow news days, so build up those links and you’ll build up your rankings.
  • Reconsider your SEO and SEM efforts
    Figure out what’s working and what’s not. Is social media marketing not working like you hoped? Maybe a PPC campaign can bring in that traffic. Does your SEO need reworked? Have you spent enough time building backlinks? Now’s the time to reevaluate your efforts before traffic increases in the fall.
Remember not to look at your traffic dip as a setback, but as an opportunity for improvement. We're going to enjoy the weather outside, and so should you. Have a great summer!

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