Many businesses use their social media marketing (SMM) efforts to post links to products and discuss new ventures. They forget one important detail, as Robert Ball noted in a recent Huffington Post blog:
Small and large businesses alike frequently fail to comprehend how social media can be used to hear the subtle, vital nuances of the market or worse yet, the not-so-subtle screams. They get caught up in amassing huge numbers of Facebook likes, Twitter followers, and high generosity scores. They forget to actually listen to what is being said.
Businesses new to the social media realm lack the understanding to know that social media is essentially built on interaction. You want to your Twitter followers and Facebook fans to interact with you. In return, they want you to interact with them.
Ball says it best: “Just go where people are talking.” You want people to discuss you and your products. But, if you’re going to just observe and not participate in the discourse, then your social media marketing efforts aren’t being properly conducted. It’s kind of like being at a party and people are discussing you, but you choose to stand against the wall and view your surroundings.
It takes a lot of time and effort to execute a great SMM plan. It includes strategic business consultation, planning, marketing and brand strategies, and editing text. This time and effort is ultimately worth it in the end, as SMM gives you a better foothold for market research, word-of-mouth advertising and customer development.
You might not have the time and effort resources needed to properly handle all SMM strategies. Contact 21thirteen design today for a free social media marketing consultation. With offices in NYC, Boston, Philadelphia and Northern New Jersey, we can employ the media, messages and messengers tailored to your company and its needs.
No comments:
Post a Comment