Business competition can be fierce with such congested areas as New York City and Boston. New York City is the largest city in the U.S. Much of this population spills over into New Jersey. The population of New York City alone greatly surpasses 7 million people. The state of New Jersey in its entirety comes close in populace to New York City. Surprisingly, it is estimated that Boston does not even break the one million mark.
Despite Boston being dwarfed in size by NYC, both cities are major commercial and retail business hubs. As every business' financial situation has been constricted in the rent years, it is now more important than ever to maximize the effectiveness of the advertising and marketing dollars. Relying on the phonebook and news print advertising has become exceptionally expensive with the financial returns dwindling.
Websites, website marketing and website search engine optimization (SEO) is now the wisest advertising method in the present and will continue into the future. As of 2004 approximately 75 percent of the U.S. population had internet access according to Nielsen, which equates to at least 204 million people. Internet access and usage statistics have only increased since then. The rate of internet access jumps up when one examines urban centers.
With the proliferation of internet capable phones and virtually every person having available access to the internet, it only makes sense to focus a company's advertising dollars on website marketing. It is important for the business manager or owner to note the key difference between website marketing and website search engine optimization.
An analogy explaining marketing, although over simplified, is that marketing is essentially producing ads or information for the public to see. While this may seem effective the business manager needs to realize that while manufacturing advertisements, it does not serve any purpose if the ads are on billboards facing away from view. What this means is simply having a website does not mean that revenue will maintain its level or even increase.
A website properly developed and optimized for search engines means that search engines will be able to find a website more effectively and yield more pertinent results when words related to the business services or products are entered into an internet search field. Search engine optimization essentially steers the internet user to the business website.
Like all advertising, however, search engine optimization is not a one time deal. SEO is an ongoing process due to the rules, guidelines and restrictions which the search engine companies set forth. As a website developer regularly amends the website's behind-the-scenes information, traffic to the business website should increase as the target audience is more effectively reached. By reaching more and more people, assuming the website is a quality site, marketing should yield greater revenue.
Despite Boston being dwarfed in size by NYC, both cities are major commercial and retail business hubs. As every business' financial situation has been constricted in the rent years, it is now more important than ever to maximize the effectiveness of the advertising and marketing dollars. Relying on the phonebook and news print advertising has become exceptionally expensive with the financial returns dwindling.
Websites, website marketing and website search engine optimization (SEO) is now the wisest advertising method in the present and will continue into the future. As of 2004 approximately 75 percent of the U.S. population had internet access according to Nielsen, which equates to at least 204 million people. Internet access and usage statistics have only increased since then. The rate of internet access jumps up when one examines urban centers.
With the proliferation of internet capable phones and virtually every person having available access to the internet, it only makes sense to focus a company's advertising dollars on website marketing. It is important for the business manager or owner to note the key difference between website marketing and website search engine optimization.
An analogy explaining marketing, although over simplified, is that marketing is essentially producing ads or information for the public to see. While this may seem effective the business manager needs to realize that while manufacturing advertisements, it does not serve any purpose if the ads are on billboards facing away from view. What this means is simply having a website does not mean that revenue will maintain its level or even increase.
A website properly developed and optimized for search engines means that search engines will be able to find a website more effectively and yield more pertinent results when words related to the business services or products are entered into an internet search field. Search engine optimization essentially steers the internet user to the business website.
Like all advertising, however, search engine optimization is not a one time deal. SEO is an ongoing process due to the rules, guidelines and restrictions which the search engine companies set forth. As a website developer regularly amends the website's behind-the-scenes information, traffic to the business website should increase as the target audience is more effectively reached. By reaching more and more people, assuming the website is a quality site, marketing should yield greater revenue.
For a free website marketing and search engine optimization quote visit 21 Thirteen Design. Article independently authored by Daniel Elliott. The content herein may or may not reflect the views and opinions of 21 Thirteen Design. Click for search engine optimization and search engine marketing or visit WebDrafter.com's Blog. |
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